The National Economic and Development Authority (NEDA) Regional Office VI engaged with the CineKasimanwa filmmakers and moviegoers in bringing closer the AmBisyon Natin 2040 to the masses through the screening of the promotional videos and distribution of advocacy items during the CineKasimanwa 4: Western Visayas Film Festival held on December 10 – 17, 2016 at the SM Cinema 1, SM City Mall, Mandurriao, Iloilo City.

As part of NEDA-VI’s advocacy activities spearheaded by NEDA Regional Director Ro-Ann A. Bacal and through the coordination of the NEDA-VI’s Development Research Division (DRD), the AmBisyon Natin 2040 videos were aired in SM Cinema 1 prior to the screenings of the featured Ilonggo short films and restored classic films by master Filipino filmmakers within the film festival’s schedule.  AmBisyon Natin 2040 advocacy items such as T-shirts, tote bags and key chains were also distributed among the audience through a raffle draw of the cinema tickets.

Made possible through the facilitation and support of the Western Visayas Filmmakers Network (WVFN) headed by multi-disciplinary artist, filmmaker and CineKasimanwa Festival Director Elvert C. Bañares, the AmBisyon Natin 2040 was introduced and promoted to the public spectators.

CineKasimanwa has been attended by varied audiences for four consecutive years since 2013, thus providing a conducive setting for AmBisyon Natin 2040 to enjoin everyone to take ownership in achieving sustainable development for themselves and for the country.

Considered as the biggest annual regional film festival of the country, CineKasimanwa serves as a venue of gathering known master Filipino filmmakers such as Peque Gallaga, Lore Reyes, Nick Deocampo and award-winning Ilonggo independent and mainstream filmmakers, actors, producers, moviegoers and film enthusiasts.  This year’s CineKasimanwa was organized and sponsored by the National Commission for Culture and the Arts, Department of Tourism Region VI, the Film Development Council of the Philippines, SM Supermalls, Negros Museum, ABS-CBN, OLX and the University of the Philippines Visayas Cinematheque. (AMAndong/NEDA)